Service marketing mix and foreign tourists decision making : The case study of Phuket accommodations in Thailand

Thesis (M.B.A., Business Administration (International Program))--Prince of Songkla University, 2017

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Bibliographic Details
Main Author: Manvika Bu-Iud
Other Authors: Sasiwemon Sukhabot
Format: Theses and Dissertations
Language:English
Published: Prince of Songkla University 2018
Subjects:
Online Access:http://kb.psu.ac.th/psukb/handle/2016/11640
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Institution: Prince of Songkhla University
Language: English
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Summary:Thesis (M.B.A., Business Administration (International Program))--Prince of Songkla University, 2017