A study on celebrity equity.

by Koh, Ee Siew., Kow, Kristine Min Chun., Tan, Yu Chuan.
Published 2012

A study on homestay tourism.

by Lee, Jia Xian., Lim, Sarah Hui Ying., Lim, Pei Qian.
Published 2011

Consumer empowerment in Singapore's mobile phone service industry : an exploratory study.

by Teo, Xin Wei., Wee, Li Lin., Yeo, Qi Da.
Published 2009

The impact of service marketing mix on customer satisfaction and loyalty in the casual dining industry.

by Chen, Zonghao., Leo, Kian Yip., Teo, Say Heng.
Published 2009

The impact of consumer perceptions of inflation and economic recession on house brand consumption : an exploratory study.

by Chong, Shimin., Lim, Angus Boon Kiat., Mok, Eugene Chong Wei.
Published 2009

Managing brand equity in the gourmet coffee outlet industry.

by Cheong, Candice Ee Chian., Lee, Julia Phui Yeng., Teow, Shi Jing.
Published 2011

The effects of framing of price promotion methods on consumers' perceived value and purchase intentions.

by Tan, Phyllis Siew Lin., Tan, Siying Su Ann., Wee, Bee Fong.
Published 2010

The impact of self-concept on destination preference.

by Heng, Amanda Li Hui., Chia, Jie Sin., Toh, Shi Hui.
Published 2010

A relationship between preferences for product attributes and brand equity and purchase intention.

by Ho, Brian Guan Long., Lee, Yu Fen., Yap, Wei Qi.
Published 2011

A study on the influence of corporate social responsibility on brand equity among Singaporeans.

by Ngui, Jia Min., Lee, Jackson Ting Zhang., Chua, Roxanne Wan Xuan.
Published 2012

Measuring employer brand equity : a study on the banking and finance industry.

by Tan, Felicia Gloria Xing Mei., Chew, Eunice Geok Ping., Ng, Puay Boon.
Published 2011

Case study of Mcdonald's brand extension into McCafe in Singapore.

by Tan, Chu Jie., Lee, Hup Kee., Ho, Shawn Zhi Wei.
Published 2010

Antecedents and outcomes of consumer empowerment : an empirical study.

by Yeo, Shi Ling., Low, Michelle Ciyuan., Pauh, Bee Teng.
Published 2010

Eldercare charities : what drives young Singaporeans to donate to them?

by Choo, Mason Shern Min., Kang, Mun Yee., Wong, Jing Lin.
Published 2012