Measuring employer brand equity : a study on the banking and finance industry.

As companies begin to recognize the importance of human capital and its potential as a strategic asset to value-add to organizational performance, the concept of employer branding becomes increasingly important for attracting talent in the midst of a talent war. The existing research on employer bra...

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Bibliographic Details
Main Authors: Tan, Felicia Gloria Xing Mei., Chew, Eunice Geok Ping., Ng, Puay Boon.
Other Authors: Benjamin Kartono
Format: Final Year Project
Language:English
Published: 2011
Subjects:
Online Access:http://hdl.handle.net/10356/44094
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Institution: Nanyang Technological University
Language: English