Measuring employer brand equity : a study on the banking and finance industry.
As companies begin to recognize the importance of human capital and its potential as a strategic asset to value-add to organizational performance, the concept of employer branding becomes increasingly important for attracting talent in the midst of a talent war. The existing research on employer bra...
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Main Authors: | , , |
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Other Authors: | |
Format: | Final Year Project |
Language: | English |
Published: |
2011
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/44094 |
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Institution: | Nanyang Technological University |
Language: | English |