Measuring employer brand equity : a study on the banking and finance industry.

• Main Authors: Tan, Felicia Gloria Xing Mei., Chew, Eunice Geok Ping., Ng, Puay Boon.
• Other Authors: Benjamin Kartono
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Business::Management::Personnel management; DRNTU::Business::Finance::Bank management
• Online Access: http://hdl.handle.net/10356/44094
• Institution: Nanyang Technological University

As companies begin to recognize the importance of human capital and its potential as a strategic asset to value-add to organizational performance, the concept of employer branding becomes increasingly important for attracting talent in the midst of a talent war. The existing research on employer bra...