Comparative Price and the Design of Effective Product Communications

by Allard, Thomas, Griffin, Dale
Published 2017

Cross-Domain Effects of Guilt on Desire for Self-Improvement Products

by Allard, Thomas, White, Katherine
Published 2017

Comparative price and the design of effective product communications

by ALLARD, Thomas, GRIFFIN, Dale
Published 2017

Misunderstood menu metrics: Side-length food sizing leads to quantity underestimation and overeating

by ALLARD, Thomas, PUNTONI, Stefano
Published 2022

Ethical branding in a divided world: How political orientation motivates reactions to marketplace transgressions

by ALLARD, Thomas, McFerran, Brent
Published 2022

Ethical branding in a divided world: how political orientation motivates reactions to marketplace transgressions

by Allard, Thomas, McFerran, Brent
Published 2022

Negative reviews, positive impact: Consumer empathetic responding to unfair word of mouth

by ALLARD, Thomas, DUNN, Lea H., WHITE, Katherine
Published 2020

When "more" seems like less: Differential price framing increases the choice share of higher-priced options

by ALLARD, Thomas, HARDISTY, David J., GRIFFIN, Dale
Published 2019

When income matters: Customers evaluation of shopping malls' hedonic and utilitarian orientations

by ALLARD, Thomas, BABIN, Barry J., CHEBAT, Jean-Charles
Published 2009

Reinventing the branch: An empirical assessment of banking strategies to environmental differentiation

by ALLARD, Thomas, BABIN, Barry, CHEBAT, Jean-Charles, CRISPO, Martine
Published 2009