Misunderstood menu metrics: Side-length food sizing leads to quantity underestimation and overeating
This research highlights consumers' failure to understand food sizing communicated using side-length metrics (e.g., 12-inch pizza, 8-inch cake, 2-inch cookie), which are ubiquitous in menus and online interfaces. A series of studies show that describing food size options using side-length metri...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2022
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7066 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8065/viewcontent/249064021_submitted.pdf |
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| Institution: | Singapore Management University |
| Language: | English |