Misunderstood menu metrics: Side-length food sizing leads to quantity underestimation and overeating

• Main Authors: ALLARD, Thomas, PUNTONI, Stefano
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2022
• Subjects: Choice Architecture; Caloric Intake; Numerical Cognition; Area Estimation; Linearization; Marketing
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/7066; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8065/viewcontent/249064021_submitted.pdf
• Institution: Singapore Management University

This research highlights consumers' failure to understand food sizing communicated using side-length metrics (e.g., 12-inch pizza, 8-inch cake, 2-inch cookie), which are ubiquitous in menus and online interfaces. A series of studies show that describing food size options using side-length metri...