Customer Firm Relationships : Identifying the Empirical Generalizations

by Tuli, Kapil, Bharadwaj, Sundar G.
Published 2003

Theory and Evidence on the Liability of Relationship Commitment: Towards an Understanding of Why Vendor Firms Persist in Underperforming Customer Relationships

by Bharadwaj, Sundar G., Narayandas, Das
Published 2005

Customer Satisfaction and Stock Returns Risk

by TULI, Kapil R., Bharadwaj, Sundar G.
Published 2009

Ties That Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales Volatility

by Tuli, Kapil, Bharadwaj, Sundar G., Kohli, Ajay
Published 2010

Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics

by BAHADIR, S. Cem, BHARADWAj, Sundar G., SRIVASTAVA, Rajendra K.
Published 2015

Rethinking customer solutions: From product bundles to relational processes

by TULI, Kapil, KOHLI, Ajay K., BHARADWAJ, Sundar G.
Published 2007

The Impact of Brand Quality on Shareholder Wealth

by BHARADWAJ, Sundar G., TULI, Kapil R., BONFER, Andre
Published 2011

Antecedents, Consequences, and the Mediating Role of Organizational Innovation: Empirical Generalizations

by Vincent, Leslie H., Bharadwaj, Sundar G., Challagalla, Goutam N.
Published 2005

Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value

by TIPTON, Martha Myslinski, Bharadwaj, Sundar G., Robertson, Diana C.
Published 2009