Brand Equity, Customer Satisfaction & Loyalty: Malaysian Banking Sector

by Hashim, Sharizal, Che-Ha, Norbani
Published 2007

Investigating The Relationship Between Corporate Citizenship Culture And Organisational Performance In The Malaysian Context

by Yahya, Wan Kalthom, Che Ha, Norbani
Published 2014

Bridging the gap between branding and sustainability by fostering brand credibility and brand attachment in travellers’ hotel choice

by Rosli, Nadzirah, Che Ha, Norbani, Ghazali, Ezlika Mohd
Published 2019

The influence of hotel attributes on brand attachment and post-consumption outcomes: The mediating effects of brand credibility

by Rosli, Nadzirah, Che Ha, Norbani, Ghazali, Ezlika Mohd
Published 2020

Gender differences in hotel choice: A case of Malaysian Muslims

by Rosli, Nadzirah, Che Ha, Norbani, Ghazali, Ezlika Mohd, Jano, Zanariah
Published 2018

Service customer orientation and social sustainability: The case of small medium enterprises

by Lee, Corrinne Mei Jyin, Che Ha, Norbani, Alwi, Sharifah Faridah Syed
Published 2021

Online purchasing: the role of web experience factors

by Salleh, Noor Akma Mohd, Che Ha, Norbani, Kitchen, Philip J., Any, Amrul Asraf Mohd
Published 2019