Gender differences in hotel choice: A case of Malaysian Muslims
The purpose of this study was to provide gendered insights into tourist perceptions in hotel choice among Malaysian Muslims. Specifically, this study was to examine potential gender differences relating to the perceived importance of hotel attributes in building emotional bond with the hotel and pos...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Science Publishing Corporation
2018
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/20868/ https://www.sciencepubco.com/index.php/ijet/article/view/22603 |
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| Institution: | Universiti Malaya |