A Bibliometric Review of Research on Gamification in Marketing: Reflections for Moving Forward

by Rosli, Nadzirah, Omar Zaki, Hafizah
Published 2023

A Bibliometric Citation Analysis on Green Marketing and Waste Management

by Omar Zaki, Hafizah, Rosli, Nadzirah
Published 2024

Bridging the gap between branding and sustainability by fostering brand credibility and brand attachment in travellers’ hotel choice

by Rosli, Nadzirah, Che Ha, Norbani, Ghazali, Ezlika Mohd
Published 2019

The influence of hotel attributes on brand attachment and post-consumption outcomes: The mediating effects of brand credibility

by Rosli, Nadzirah, Che Ha, Norbani, Ghazali, Ezlika Mohd
Published 2020

Gender differences in hotel choice: A case of Malaysian Muslims

by Rosli, Nadzirah, Che Ha, Norbani, Ghazali, Ezlika Mohd, Jano, Zanariah
Published 2018