An empirical test of warranty theories in the U.S.computer server and automobile markets

由 Chu, J., Chintagunta, P.K.
出版 2013

Quantifying the economic value of warranties in the U.S. server market

由 Chu, J., Chintagunta, P.K.
出版 2013

A comparison of within-household price sensitivity across online and offline channels

由 Chu, J., Chintagunta, P., Cebollada, J.
出版 2013

Quantifying transaction costs in online/off-line grocery channel choice

由 Chintagunta, P.K., Chu, J., Cebollada, J.
出版 2013

Assessing the economic value of distribution channels: An application to the personal computer industry

由 Chu, J., Chintagunta, P.K., Vilcassim, N.J.
出版 2013

The effect of banner advertising on Internet purchasing

由 Manchanda, P., Dubé, J.-P., Goh, K.Y., Chintagunta, P.K.
出版 2013

An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics

由 Chu, J., Arce-Urriza, M., Cebollada-Calvo, J.-J., Chintagunta, P.K.
出版 2013