R&D-Marketing Integration Mechanisms, Communication Flows, and Innovation Success

由 Moenaert, Rudy K., Souder, William E., De Meyer, Arnoud, Deschoolmeester, Dirk
出版 1994

Information styles of marketing and R&D personnel during technological product innovation projects

由 MOENAERT, Rudy K., DESCHOOLMEESTER, Dirk, DE MEYER, Arnoud, SOUDER, William E.
出版 1992

R&D/marketing communication during the fuzzy front-end

由 MOENAERT, Rudy K., DE MEYER, Arnoud, SOUDER, William E., DESCHOOLMEESTER, Dirk
出版 1995

Turnaround strategies for strategic business units with aging technology

由 MOENAERT, Rudy K., BARBE, Jan, DESCHOOLMEESTER, Dirk, DE MEYER, Arnoud Cyriel Leo
出版 1990

Organizational strategy and resource-allocation for technological turnaround

由 MOENAERT, Rudy K., DESCHOOLMEESTER, Dirk, DE MEYER, Arnoud Cyriel Leo, BARBE, Jan
出版 1990

Information-transfer between R&D and marketing: Communication frequency, channel selection, and information-content and evaluation

由 MOENAERT, Rudy K., DESCHOOLMEESTER, Dirk, SOUDER, William E., DE MEYER, Arnoud Cyriel Leo
出版 1991