R&D-Marketing Integration Mechanisms, Communication Flows, and Innovation Success

by Moenaert, Rudy K., Souder, William E., De Meyer, Arnoud, Deschoolmeester, Dirk
Published 1994

Information styles of marketing and R&D personnel during technological product innovation projects

by MOENAERT, Rudy K., DESCHOOLMEESTER, Dirk, DE MEYER, Arnoud, SOUDER, William E.
Published 1992

R&D/marketing communication during the fuzzy front-end

by MOENAERT, Rudy K., DE MEYER, Arnoud, SOUDER, William E., DESCHOOLMEESTER, Dirk
Published 1995

Turnaround strategies for strategic business units with aging technology

by MOENAERT, Rudy K., BARBE, Jan, DESCHOOLMEESTER, Dirk, DE MEYER, Arnoud Cyriel Leo
Published 1990

Organizational strategy and resource-allocation for technological turnaround

by MOENAERT, Rudy K., DESCHOOLMEESTER, Dirk, DE MEYER, Arnoud Cyriel Leo, BARBE, Jan
Published 1990

Information-transfer between R&D and marketing: Communication frequency, channel selection, and information-content and evaluation

by MOENAERT, Rudy K., DESCHOOLMEESTER, Dirk, SOUDER, William E., DE MEYER, Arnoud Cyriel Leo
Published 1991