R&D/marketing communication during the fuzzy front-end

R&D/marketing communication during the fuzzy front-end

The planning stage of an innovation project has a great effect on the commercial performance of the project. During the "fuzzy front-end", the organization formulates a concept of the product to be developed, and determines whether or not the organization will invest resources in the concr...

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Bibliographic Details
Main Authors: MOENAERT, Rudy K., DE MEYER, Arnoud, SOUDER, William E., DESCHOOLMEESTER, Dirk
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1995
Subjects:
Research and development
Technological innovation
Uncertainty
Product development
Operations and Supply Chain Management
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5522
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6521/viewcontent/RnDMarketingCommFuzzyFrontEnd_1995.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/lkcsb_research/5522
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6521/viewcontent/RnDMarketingCommFuzzyFrontEnd_1995.pdf

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