R&D/marketing communication during the fuzzy front-end
The planning stage of an innovation project has a great effect on the commercial performance of the project. During the "fuzzy front-end", the organization formulates a concept of the product to be developed, and determines whether or not the organization will invest resources in the concr...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1995
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5522 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6521/viewcontent/RnDMarketingCommFuzzyFrontEnd_1995.pdf |
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| Institution: | Singapore Management University |
| Language: | English |