R&D-Marketing Integration Mechanisms, Communication Flows, and Innovation Success

بواسطة Moenaert, Rudy K., Souder, William E., De Meyer, Arnoud, Deschoolmeester, Dirk
منشور في 1994

Information styles of marketing and R&D personnel during technological product innovation projects

بواسطة MOENAERT, Rudy K., DESCHOOLMEESTER, Dirk, DE MEYER, Arnoud, SOUDER, William E.
منشور في 1992

R&D/marketing communication during the fuzzy front-end

بواسطة MOENAERT, Rudy K., DE MEYER, Arnoud, SOUDER, William E., DESCHOOLMEESTER, Dirk
منشور في 1995

Turnaround strategies for strategic business units with aging technology

بواسطة MOENAERT, Rudy K., BARBE, Jan, DESCHOOLMEESTER, Dirk, DE MEYER, Arnoud Cyriel Leo
منشور في 1990

Organizational strategy and resource-allocation for technological turnaround

بواسطة MOENAERT, Rudy K., DESCHOOLMEESTER, Dirk, DE MEYER, Arnoud Cyriel Leo, BARBE, Jan
منشور في 1990

Information-transfer between R&D and marketing: Communication frequency, channel selection, and information-content and evaluation

بواسطة MOENAERT, Rudy K., DESCHOOLMEESTER, Dirk, SOUDER, William E., DE MEYER, Arnoud Cyriel Leo
منشور في 1991