Gita Johar

Gita Johar has served as Senior Vice Dean and is currently the Meyer Feldberg Professor of Business at Columbia Business School, Columbia University. She is known for her research in the field of Consumer behavior, particularly in the area of consumer inference making in advertising and communication. In 2006, she was appointed the Meyer Feldberg Professor of Business at Columbia Business School. Johar has been the Senior Vice Dean, the Vice Dean for Research and the Vice Dean for Diversity, Equity and Inclusion at Columbia Business School, and received the Service to the Doctoral Program Award at Columbia Business School in 2023, the Columbia University Faculty Service Award in 2024, and the American Marketing Association Consumer Behavior Special Interest Group (AMA CBSIG) Lifetime Achievement Award in 2025. Provided by Wikipedia