Author Search Results

1

Tiger Balm: The future of a heritage

Tiger Balm: The future of a heritage

by KUM, Doreen
Published 2015

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2

Determinants of effective membership marketing : towards a research agenda

Determinants of effective membership marketing : towards a research agenda

by Kum, Doreen, Wirtz, Jochen
Published 2018

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Working Paper/Technical Report

3

Consumer cheating on service guarantees : an experimental study

Consumer cheating on service guarantees : an experimental study

by Wirtz, Jochen, Kum, Doreen
Published 2018

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Working Paper/Technical Report

4

Designing service guarantees : is full satisfaction the best you can guarantee

Designing service guarantees : is full satisfaction the best you can guarantee

by Wirtz, Jochen, Kum, Doreen
Published 2018

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Working Paper/Technical Report

5

Determinants of consumer cheating on service guarantees : results from three experimental studies

Determinants of consumer cheating on service guarantees : results from three experimental studies

by Wirtz, Jochen, Kum, Doreen
Published 2018

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Working Paper/Technical Report

6

Determinants of unethical and opportunistic behavior of consumers

Determinants of unethical and opportunistic behavior of consumers

by Kum, Doreen, Wirtz, Jochen
Published 2018

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7

Should a firm with a reputation for outstanding service quality offer a service guarantee

Should a firm with a reputation for outstanding service quality offer a service guarantee

by Wirtz, Jochen, Kum, Doreen, Lee, Khai Sheang
Published 2018

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Working Paper/Technical Report