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Kum, Doreen
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Kum, Doreen
Showing
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Kum, Doreen
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1
Tiger Balm: The future of a heritage
by
KUM
,
Doreen
Published 2015
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2
Determinants of effective membership marketing : towards a research agenda
by
Kum
,
Doreen
,
Wirtz, Jochen
Published 2018
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3
Consumer cheating on service guarantees : an experimental study
by
Wirtz, Jochen
,
Kum
,
Doreen
Published 2018
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4
Designing service guarantees : is full satisfaction the best you can guarantee
by
Wirtz, Jochen
,
Kum
,
Doreen
Published 2018
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5
Determinants of consumer cheating on service guarantees : results from three experimental studies
by
Wirtz, Jochen
,
Kum
,
Doreen
Published 2018
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6
Determinants of unethical and opportunistic behavior of consumers
by
Kum
,
Doreen
,
Wirtz, Jochen
Published 2018
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7
Should a firm with a reputation for outstanding service quality offer a service guarantee
by
Wirtz, Jochen
,
Kum
,
Doreen
,
Lee, Khai Sheang
Published 2018
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