Designing service guarantees : is full satisfaction the best you can guarantee

Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-056

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Bibliographic Details
Main Authors: Wirtz, Jochen, Kum, Doreen
Other Authors: MARKETING
Format: Working Paper/Technical Report
Published: 2018
Online Access:http://scholarbank.nus.edu.sg/handle/10635/140363
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Institution: National University of Singapore