Designing service guarantees : is full satisfaction the best you can guarantee

Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-056

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Bibliographic Details
Main Authors: Wirtz, Jochen, Kum, Doreen
Other Authors: MARKETING
Format: Working Paper/Technical Report
Published: 2018
Online Access:http://scholarbank.nus.edu.sg/handle/10635/140363
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Institution: National University of Singapore
id sg-nus-scholar.10635-140363
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spelling sg-nus-scholar.10635-1403632019-04-23T08:58:20Z Designing service guarantees : is full satisfaction the best you can guarantee Wirtz, Jochen Kum, Doreen MARKETING Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-056 1-24 2018-04-19T04:14:55Z 2018-04-19T04:14:55Z 1999-07 Working Paper/Technical Report Wirtz, Jochen, Kum, Doreen (1999-07). Designing service guarantees : is full satisfaction the best you can guarantee. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-056 : 1-24. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/140363 Research Paper Series; 1999-056
institution National University of Singapore
building NUS Library
country Singapore
collection ScholarBank@NUS
description Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-056
author2 MARKETING
author_facet MARKETING
Wirtz, Jochen
Kum, Doreen
format Working Paper/Technical Report
author Wirtz, Jochen
Kum, Doreen
spellingShingle Wirtz, Jochen
Kum, Doreen
Designing service guarantees : is full satisfaction the best you can guarantee
author_sort Wirtz, Jochen
title Designing service guarantees : is full satisfaction the best you can guarantee
title_short Designing service guarantees : is full satisfaction the best you can guarantee
title_full Designing service guarantees : is full satisfaction the best you can guarantee
title_fullStr Designing service guarantees : is full satisfaction the best you can guarantee
title_full_unstemmed Designing service guarantees : is full satisfaction the best you can guarantee
title_sort designing service guarantees : is full satisfaction the best you can guarantee
publishDate 2018
url http://scholarbank.nus.edu.sg/handle/10635/140363
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