Designing service guarantees : is full satisfaction the best you can guarantee
Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-056
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2018
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Online Access: | http://scholarbank.nus.edu.sg/handle/10635/140363 |
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sg-nus-scholar.10635-1403632019-04-23T08:58:20Z Designing service guarantees : is full satisfaction the best you can guarantee Wirtz, Jochen Kum, Doreen MARKETING Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-056 1-24 2018-04-19T04:14:55Z 2018-04-19T04:14:55Z 1999-07 Working Paper/Technical Report Wirtz, Jochen, Kum, Doreen (1999-07). Designing service guarantees : is full satisfaction the best you can guarantee. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-056 : 1-24. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/140363 Research Paper Series; 1999-056 |
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National University of Singapore |
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Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-056 |
author2 |
MARKETING |
author_facet |
MARKETING Wirtz, Jochen Kum, Doreen |
format |
Working Paper/Technical Report |
author |
Wirtz, Jochen Kum, Doreen |
spellingShingle |
Wirtz, Jochen Kum, Doreen Designing service guarantees : is full satisfaction the best you can guarantee |
author_sort |
Wirtz, Jochen |
title |
Designing service guarantees : is full satisfaction the best you can guarantee |
title_short |
Designing service guarantees : is full satisfaction the best you can guarantee |
title_full |
Designing service guarantees : is full satisfaction the best you can guarantee |
title_fullStr |
Designing service guarantees : is full satisfaction the best you can guarantee |
title_full_unstemmed |
Designing service guarantees : is full satisfaction the best you can guarantee |
title_sort |
designing service guarantees : is full satisfaction the best you can guarantee |
publishDate |
2018 |
url |
http://scholarbank.nus.edu.sg/handle/10635/140363 |
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1681097973729067008 |