Mind the gap : the mediating role of mindful marketing between market and quality orientations, their interaction, and consequences

بواسطة Malhotra, Naresh K., Lee, Olivia F., Uslay, Can.
منشور في 2013

A cross-national and cross-cultural approach to global market segmentation : an application using consumers' perceived service quality

بواسطة Malhotra, Naresh K., Bolton, Ruth N., Agarwal, James
منشور في 2013

Positive and negative affectivity as mediators of volunteerism and service-oriented citizenship behavior and customer loyalty

بواسطة Jain, Ajay K., Malhotra, Naresh K., Guan, Chong
منشور في 2014

One, few or many? An integrated framework for identifying the items in measurement scales

بواسطة Malhotra, Naresh K., Dash, Satyabhusan, Mukhopadhyay, Soumya, Liu, Xiaoyan
منشور في 2015

A comparative study on parameter recovery of three approaches to structural equation modeling

بواسطة Malhotra, Naresh K., Tomiuk, Marc A., Hwang, Heungsun, Kim, Youngchan, Hong, Sungjin
منشور في 2013