Positive and negative affectivity as mediators of volunteerism and service-oriented citizenship behavior and customer loyalty

Positive and negative affectivity as mediators of volunteerism and service-oriented citizenship behavior and customer loyalty

This study sought to examine the impact of volunteerism (motivation to help) on service-oriented organizational citizenship behavior (S-OCB) of salespeople as mediated by the positive and negative affectivity, and further how the involvement of salespeople in S-OCB would affect the customer loyalty...

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Bibliographic Details
Main Authors: Jain, Ajay K., Malhotra, Naresh K., Guan, Chong
Other Authors: Nanyang Business School
Format: Article
Language:English
Published: 2014
Subjects:
DRNTU::Business
Online Access:https://hdl.handle.net/10356/102927
http://hdl.handle.net/10220/19223
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Institution: Nanyang Technological University
Language: English

Internet

https://hdl.handle.net/10356/102927
http://hdl.handle.net/10220/19223

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