Positive and negative affectivity as mediators of volunteerism and service-oriented citizenship behavior and customer loyalty
This study sought to examine the impact of volunteerism (motivation to help) on service-oriented organizational citizenship behavior (S-OCB) of salespeople as mediated by the positive and negative affectivity, and further how the involvement of salespeople in S-OCB would affect the customer loyalty...
Saved in:
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
2014
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/102927 http://hdl.handle.net/10220/19223 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| Language: | English |