CUSTOMER LOYALTY: THE EFFECTS OF SERVICE QUALITY AND THE MEDIATING ROLE OF CUSTOMER SATISFACTION STUDY CASE: PT SABDA ALAM HOTEL
The following study has purpose to find the relationship between service quality dimensions towards Customer Satisfaction as mediating role and Customer Loyalty in PT Sabda Alam Hotel. This research came from a problem which was appeared from the company which show the number of customer decrease an...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72413 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |