FACTORS AFFECTING CUSTOMER LOYALTY TO MOBILE GAMES: A CASE STUDY OF MOBILE LEGEND IN INDONESIA
Indonesia's gaming market is expanding significantly on a global and commercial level. Nevertheless, just 0.4% of participants in the gaming business are from Indonesia, despite this potential sector. It's concerning that gamers aren't more interested in local games, given that the ma...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/82824 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |