Mind the gap : the mediating role of mindful marketing between market and quality orientations, their interaction, and consequences

由 Malhotra, Naresh K., Lee, Olivia F., Uslay, Can.
出版 2013

A cross-national and cross-cultural approach to global market segmentation : an application using consumers' perceived service quality

由 Malhotra, Naresh K., Bolton, Ruth N., Agarwal, James
出版 2013

Positive and negative affectivity as mediators of volunteerism and service-oriented citizenship behavior and customer loyalty

由 Jain, Ajay K., Malhotra, Naresh K., Guan, Chong
出版 2014

One, few or many? An integrated framework for identifying the items in measurement scales

由 Malhotra, Naresh K., Dash, Satyabhusan, Mukhopadhyay, Soumya, Liu, Xiaoyan
出版 2015

A comparative study on parameter recovery of three approaches to structural equation modeling

由 Malhotra, Naresh K., Tomiuk, Marc A., Hwang, Heungsun, Kim, Youngchan, Hong, Sungjin
出版 2013