Children's ownership intention towards licensed character products: the influence of packaging, advertising, peers and pester power

by Thoo, Ai Chin, Muharam, Farrah Merlinda, Sulaiman, Zuraidah, Md. Lazim, Nur Adibah, Mas`Od, Adaviah
Published 2018

Measuring post-purchase regret and impulse buying in online shopping experience from cognitive dissonance theory perspective

by Md. Lazim, Nur Adibah, Sulaiman, Zuraidah, Zakuan, Norhayati, Mas’od, Adaviah, Thoo, Ai Chin, Awang, Siti Rahmah
Published 2020