Fintech services acceptance level among young generation in UTM

by Mok, Ryan, Muharam, Farrah Merlinda, Thoo, Ai Chin
Published 2021

Valuing technology, setting up strategy: real option and SMEs

by Muharam, Farrah Merlinda, Tarrazon, Maria Antonia, Mohamad Salleh, Zulkifli
Published 2015

Valuing technology, setting up strategy: real option and SMEs

by Muharam, Farrah Merlinda, Tarragon, Maria Antonia, Salleh, Zulkifli Mohamad
Published 2015

Formulating entrepreneurial education through the application of event entrepreneurship model

by Alhaji, Idris Adamu, Muharam, Farrah Merlinda, Thoo, Ai Chin
Published 2022

The mediation role of key account management effectiveness on key account management practices and market performance

by Thoo, Ai Chin, Muharam, Farrah Merlinda, Sulaiman, Zuraidah, Wong, Han Fei
Published 2016

Entrepreneurial orientation and organizational performance of e-business in malaysia: the moderating role of external environment

by Adam, Sabrinah, Ramliy, Mohd. Khairuddin, Thoo, Ai Chin, Mas’od, Adaviah, Muharam, Farrah Merlinda
Published 2019

Children's ownership intention towards licensed character products: the influence of packaging, advertising, peers and pester power

by Thoo, Ai Chin, Muharam, Farrah Merlinda, Sulaiman, Zuraidah, Md. Lazim, Nur Adibah, Mas`Od, Adaviah
Published 2018

Impacts of technology assessments on firm performance

by Muharam, Farrah Merlinda, Tan, Liat Choon, Thoo, Ai Chin, Sait, Siti Salwa, Sulaiman, Zuraidah, Zakuan, Norhayati
Published 2018

Netball team loyalty

by Thoo, Ai Chin, Muharam, Farrah Merlinda, Choi, Sang Long, Pow, Mei Foong, Md. Ariff, Mohd. Shoki
Published 2018

Perceived value and customer brand engagement of transportation network company facebook fan page

by Thoo, Ai Chin, Huam, Hon Tat, Sulaiman, Zuraidah, Lee, Yoke Lai, Tan, Liat Choon, Muharam, Farrah Merlinda
Published 2018

Effect of green brand positioning, knowledge, and attitude of customers on green purchase intention

by Thoo, Ai Chin, Mohd. Lawi, Nor Haslinda, Sulaiman, Zuraidah, Mas’od, Adaviah, Muharam, Farrah Merlinda, Huam, Hon Tat
Published 2019

Muslim consumers' patronage intention towards Korean restaurant chains in Malaysia

by Sulaiman, Zuraidah, Zakuan, Norhayati, Mas`Od, Adaviah, Muharam, Farrah Merlinda, Thoo, Ai Chin, Tan, Liat Choon, Buang, Nurul Nabihah
Published 2018

Factors affecting students’ online platform system

by Muharam, Farrah Merlinda, Hassan, Kamariah, Mahamad Yusof, Farul Aidib, Sulaiman, Zuraidah, Thoo, Ai Chin, Ramliy, Mohd. Khairuddin, Adam, Sabrinah
Published 2019

Viable supply chain management toward company sustainability during COVID-19 pandemic in Malaysia

by Zahari, Mohd. Khairulnizam, Zakuan, Norhayati, Yusoff, Mohd. Effandi, Mat Saman, Muhamad Zameri, Ali Khan, Mohd. Noor Azli, Muharam, Farrah Merlinda, Yaacob, Teh Zaharah
Published 2023

What drives women into entrepreneurial activities? view from Malaysia and Philippines

by Muharam, Farrah Merlinda, Israel, Marietta C., Thoo, Ai Chin, Sulaiman, Zuraidah, Abu Talib, Noraini, Abdul Kohar, Umar Haiyat, Meneses, Benita A., Daval Santos, Eliza O.
Published 2018