Determining socio-demographic, psychographic and religiosity of green hotel consumer in Malaysia

by Mas'od, Adaviah, Thoo, Ai Chin
Published 2014

Moderating effect of collectivism on Chinese consumers' intention to adopt electric vehicles-an adoption of VBN framework

by Zhang, Weitao, Mas’od, Adaviah, Sulaiman, Zuraidah
Published 2022

Factors affecting sustainable apparel consumption in emerging countries: a systematic literature review

by Hasbullah, Nornajihah Nadia, Sulaiman, Zuraidah, Mas'od, Adaviah
Published 2019

The effect of perceived value on sustainable fashion consumption in the era of Covid-19: A proposed conceptual framework

by Hasbullah, Nornajihah Nadia, Sulaiman, Zuraidah, Mas’od, Adaviah
Published 2020

Sbibliometric analysis of global research trends on electronic word of mouth using scopus database

by Abbas, Alhamzah Fadhil, Jusoh, Ahmed, Mas'od, Adaviah, Ali, Javed
Published 2020

Automotive industry: not easy being green

by Shukor, Muhamad Syakir, Sulaiman, Zuraidah, Thoo, Ai Chin, Mas’od, Adaviah
Published 2017

Malaysia Automotive Industry: Moving Toward Energy Efficient Vehicle Era

by Shukor, Muhamad Syakir, Sulaiman, Zuraidah, Thoo, Ai Chin, Mas’od, Adaviah
Published 2017

Malaysia automotive industry: progressing toward energy efficient vehicle era

by Sulaiman, Zuraidah, Shukor, Muhamad Syakir, Thoo, Ai Chin, Mas`Od, Adaviah
Published 2018

Effect of cynicism towards environmentally responsible purchase behaviour of energy efficient vehicle among Malaysian consumers

by Shukor, Muhamad Syakir, Sulaiman, Zuraidah, Thoo, Ai Chin, Mas’Od, Adaviah
Published 2020

Bibliometric analysis on motivation of sport event volunteer using the Scopus database

by Ahmad, Siti Nurhafizah, Mas’od, Adaviah, Sulaiman, Zuraidah, Hasbullah, Nornajihah Nadia
Published 2021

The role of pricing and product knowledge on Malaysian consumers’ green purchase intention

by Loh, Shi Wei, Thoo, Ai Chin, Mas’od, Adaviah, Mohamad, Nur Shafeera
Published 2022

Price consciousness, deal and coupon proneness, e-wom and purchase intention on social commerce sites

by Ahmad Sugiran, Hanis Syuhada, Sulaiman, Zuraidah, Mas'od, Adaviah, Hasbullah, Nornajihah Nadia
Published 2022

Drivers of sustainable apparel purchase intention: an empirical study of Malaysian millennial consumers

by Hasbullah, Nornajihah Nadia, Sulaiman, Zuraidah, Mas’od, Adaviah, Ahmad Sugiran, Hanis Syuhada
Published 2022

Effect of intrinsic and extrinsic motivations on cyber-market mavenism: Their role in information-sharing behavior

by Abbas, Alhamzah F., Jusoh, Ahmad, Mas’od, Adaviah, Alsharif, Ahmed H., Ali, Javed
Published 2022

Bibliometrix analysis of information sharing in social media

by Abbas, Alhamzah F., Jusoh, Ahmad, Mas’od, Adaviah, Alsharif, Ahmed H., Ali, Javed
Published 2022

Conspicuous consumption

by Thoo, Ai Chin, Sulaiman, Zuraidah, Tan, Liat Choon, Mas`Od, Adaviah, Yeo, Kang Yu
Published 2018

Entrepreneurial orientation and organizational performance of e-business in malaysia: the moderating role of external environment

by Adam, Sabrinah, Ramliy, Mohd. Khairuddin, Thoo, Ai Chin, Mas’od, Adaviah, Muharam, Farrah Merlinda
Published 2019

Communicating sustainability fashion in marketing advertisements on the context of Malaysia: Stimuli development and pre testing results

by Hasbullah, Nornajihah Nadia, Kiflee, Ag Kaifah Riyard, Sulaiman, Zuraidah, Mas’od, Adaviah, Rahim, Hainnuraqma
Published 2023

Children's ownership intention towards licensed character products: the influence of packaging, advertising, peers and pester power

by Thoo, Ai Chin, Muharam, Farrah Merlinda, Sulaiman, Zuraidah, Md. Lazim, Nur Adibah, Mas`Od, Adaviah
Published 2018

Ways to increase word-of-mouth in the retail industry

by Lam, Wing Fai, Thoo, Ai Chin, Sulaiman, Zuraidah, Zakuan, Norhayati, Mas’od, Adaviah, Awang, Siti Rahman
Published 2020