The chain effects of service innovation components on the building blocks of tourism destination loyalty: the moderating role of religiosity

by Cheng, Boon Liat *, Nikhashemi, S.R., Dent, Michael M. *
Published 2020

Augmented reality in smart retailing: A (n) (A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps

by Nikhashemi, S. R., Knight, H. H., Khaldoon, N., Cheng, Boon Liat *
Published 2021

Customer's perception towards buying Chinese products: An empirical investigation in Malaysia

by Sarwar A., Azam S.M.F., Haque A., Sleman G., Nikhashemi S.R.
Published 2023