Sooo sweeet! Presence of long vowels in brand names lead to expectations of sweetness

بواسطة Pathak, Abhishek, Calvert, Gemma Anne
منشور في 2022

Race, gender, and the U.S. presidency: a comparison of implicit and explicit biases in the electorate

بواسطة Calvert, Gemma Anne, Evans, Geoffrey, Pathak, Abhishek
منشور في 2022

Going to great lengths in the pursuit of luxury : how longer brand names can enhance the luxury perception of a brand

بواسطة Pathak, Abhishek, Velasco, Carlos, Petit, Olivia, Calvert, Gemma Anne
منشور في 2019

Sonic branding of meat- and plant-based foods: the role of timbre

بواسطة Techawachirakul, Monin, Pathak, Abhishek, Motoki, Kosuke, Calvert, Gemma Anne
منشور في 2023

Negative halo effects of sustainable packaging

بواسطة Techawachirakul, Monin, Pathak, Abhishek, Motoki, Kosuke, Calvert, Gemma Anne
منشور في 2024

IMPULSE moment-by-moment test : an implicit measure of affective responses to audiovisual televised or digital advertisements

بواسطة Calvert, Gemma Anne, Trufil, Geraldine, Pathak, Abhishek, Fulcher, Eamon Philip
منشور في 2020

Providing excellent customer service is therapeutic : insights from an implicit association neuromarketing study

بواسطة Calvert, Gemma Anne, Pathak, Abhishek, Lim, Elison Ai Ching, Trufil, Geraldine, Fulcher, Eamon Philip
منشور في 2020