Sooo sweeet! Presence of long vowels in brand names lead to expectations of sweetness

由 Pathak, Abhishek, Calvert, Gemma Anne
出版 2022

Race, gender, and the U.S. presidency: a comparison of implicit and explicit biases in the electorate

由 Calvert, Gemma Anne, Evans, Geoffrey, Pathak, Abhishek
出版 2022

Going to great lengths in the pursuit of luxury : how longer brand names can enhance the luxury perception of a brand

由 Pathak, Abhishek, Velasco, Carlos, Petit, Olivia, Calvert, Gemma Anne
出版 2019

Sonic branding of meat- and plant-based foods: the role of timbre

由 Techawachirakul, Monin, Pathak, Abhishek, Motoki, Kosuke, Calvert, Gemma Anne
出版 2023

Negative halo effects of sustainable packaging

由 Techawachirakul, Monin, Pathak, Abhishek, Motoki, Kosuke, Calvert, Gemma Anne
出版 2024

IMPULSE moment-by-moment test : an implicit measure of affective responses to audiovisual televised or digital advertisements

由 Calvert, Gemma Anne, Trufil, Geraldine, Pathak, Abhishek, Fulcher, Eamon Philip
出版 2020

Providing excellent customer service is therapeutic : insights from an implicit association neuromarketing study

由 Calvert, Gemma Anne, Pathak, Abhishek, Lim, Elison Ai Ching, Trufil, Geraldine, Fulcher, Eamon Philip
出版 2020