The next 'deep' thing in X to Z marketing: An artificial intelligence driven approach

by CHARLES, Valentina, RANA, Nripendra, PAPPAS, Ioannis, KAMPHAUG, Magne, SIAU, Keng, ENGO-MONSEN, Kare
Published 2024

?So what if ChatGPT wrote it?? Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy

by Dwivedi, Yogesh K, Kshetri, Nir, Hughes, Laurie, Slade, Emma Louise, Jeyaraj, Anand, Kar, Arpan Kumar, Baabdullah, Abdullah M, Koohang, Alex, Raghavan, Vishnupriya, Ahuja, Manju, Albanna, Hanaa, Albashrawi, Mousa Ahmad, Al-Busaidi, Adil S, Balakrishnan, Janarthanan, Barlette, Yves, Basu, Sriparna, Bose, Indranil, Brooks, Laurence, Buhalis, Dimitrios, Carter, Lemuria, Chowdhury, Soumyadeb, Crick, Tom, Cunningham, Scott W, Davies, Gareth H, Davison, Robert M, De, Rahul, Dennehy, Denis, Duan, Yanqing, Dubey, Rameshwar, Dwivedi, Rohita, Edwards, John S, Flavian, Carlos, Gauld, Robin, Grover, Varun, Hu, Mei-Chih, Janssen, Marijn, Jones, Paul, Junglas, Iris, Khorana, Sangeeta, Kraus, Sascha, Larsen, Kai R, Latreille, Paul, Laumer, Sven, Malik, F Tegwen, Mardani, Abbas, Mariani, Marcello, Mithas, Sunil, Mogaji, Emmanuel, Nord, Jeretta Horn, O'Connor, Siobhan, Okumus, Fevzi, Pagani, Margherita, Pandey, Neeraj, Papagiannidis, Savvas, Pappas, Ilias O, Pathak, Nishith, Pries-Heje, Jan, Raman, Ramakrishnan, Rana, Nripendra P, Rehm, Sven-Volker, Ribeiro-Navarrete, Samuel, Richter, Alexander, Rowe, Frantz, Sarker, Suprateek, Stahl, Bernd Carsten, Tiwari, Manoj Kumar, van der Aalst, Wil, Venkatesh, Viswanath, Viglia, Giampaolo, Wade, Michael, Walton, Paul, Wirtz, Jochen, Wright, Ryan
Published 2023