The next 'deep' thing in X to Z marketing: An artificial intelligence driven approach

The next 'deep' thing in X to Z marketing: An artificial intelligence driven approach

The existing body of literature indicates a growing interest in research pertaining to the influence of artificial intelligence (AI) on marketing strategies, processes, and practices. However, further studies are required to fully unravel its complete potential and the implications it holds for prac...

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Bibliographic Details
Main Authors: CHARLES, Valentina, RANA, Nripendra, PAPPAS, Ioannis, KAMPHAUG, Magne, SIAU, Keng, ENGO-MONSEN, Kare
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2024
Subjects:
Artificial intelligence
Digital technologies
Data-driven decision-making
Marketing strategy
Consumer behaviour
Artificial Intelligence and Robotics
Databases and Information Systems
Marketing
Online Access:https://ink.library.smu.edu.sg/sis_research/9529
https://ink.library.smu.edu.sg/context/sis_research/article/10529/viewcontent/s10796_023_10462_x_pvoa.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/sis_research/9529
https://ink.library.smu.edu.sg/context/sis_research/article/10529/viewcontent/s10796_023_10462_x_pvoa.pdf

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