The next 'deep' thing in X to Z marketing: An artificial intelligence driven approach
The existing body of literature indicates a growing interest in research pertaining to the influence of artificial intelligence (AI) on marketing strategies, processes, and practices. However, further studies are required to fully unravel its complete potential and the implications it holds for prac...
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| Main Authors: | , , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2024
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/9529 https://ink.library.smu.edu.sg/context/sis_research/article/10529/viewcontent/s10796_023_10462_x_pvoa.pdf |
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| Institution: | Singapore Management University |
| Language: | English |