Market Research and Target Market Segmentation in City’s External and Internal Environment

by Bassey, Mbiatke Anthony, Rashid, Umi Kartini, Harun, Amran
Published 2020

Covid-19 and its impact on the Malaysian SMEs

by Hamir, Mohd. Indra, Rashid, Umi Kartini, Harun, Amran
Published 2022

Covid-19 and marketing strategies

by Hasrul, Nur Izzati, Rashid, Umi Kartini, Harun, Amran
Published 2022

Accelerating startups: the role of government assistance programs and entrepreneurial orientation

by Musa, Rusnifaezah, Hashim, Norashidah, Rashid, Umi Kartini, Naseruddin, Juzaimi
Published 2017

Acceptance level of drone delivery among Malaysian Consumers

by Soh, Yee Fang, Rashid, Umi Kartini, Lee, Te Chuan
Published 2021

The relationship between social media marketing and SMEs performance in Nigeria: a systemic literature review

by Ayokunmi, Lawal Abideen, Abu Seman, Noor Aslinda, Rashid, Umi Kartini
Published 2022

The Effects of Entrepreneurial Management and Entrepreneurial Orientation on the Women-Owned Smes Business Performance in Malaysia

by Rashid, Umi Kartini, Nasuredin, Juzaimi, Sonia Lohana, Sonia Lohana, Ismail, Fadillah
Published 2023

Cost Leadership in Marketing

by Nabil Ali Alshboul, Feras, Rashid, Umi Kartini, Harun, Amran, Albert Gisip, Imelda
Published 2020

Understanding stakeholder pressures in adopting environmental management practices based on stakeholder theory: a review

by Abu Seman, Noor Aslinda, Zakuan, Norhayati, Rashid, Umi Kartini, Nasuredin, Juzaimi, Ahmad, Nurazwa
Published 2018

The level of adoption of green supply chain management and green innovation in Malaysian manufacturing industries

by Abu Seman, Noor Aslinda, Zakuan, Norhayati, Rashid, Umi Kartini, Nasuredin, Juzaimi, Ahmad, Nurazwa
Published 2018

Implementation of entrepreneurship education in Malaysian Skills Certificate (MSC) training programme in Malaysia

by Md Som, Mohd Fairus, Abdullah, Mohd Fahmy, Rashid, Umi Kartini, Rahim, Mohd Bekri
Published 2022

Usage behavior among paywave card users in Kuala Lumpur

by Raja Zaharudin, Raja Zahrul Azha, Rashid, Umi Kartini, Nasuredin, Juzaimi, Abu Seman, Noor Aslinda
Published 2018

Investigating the factors on e-commerce adoption among SMEs: a view of Technology Acceptance Model / Mohd Adha Shah Mohd Basir ... [et al.]

by Mohd Basir, Mohd Adha Shah, Rashid, Umi Kartini, Nasuredin, Juzaimi, Ma’arof, Rabiatul Adawiyah
Published 2023

Store loyalty, retail satisfaction and competitive resistance towards purchase intention

by Ma’rof, Rabiatul Adawiyah, Nik Mat, Nik Kamariah, Rashid, Umi Kartini, Nasuredin, Juzaimi, Sanita, Fitriah
Published 2012

Flexible work

by Mohd Rosli, Nur Amalina, Ismail, Fadillah, Rashid, Umi Kartini, Salleh, Siti Hasliah, Kadir, Adibah Abdul
Published 2019

Does retail image affect attitude and repatronage intention of apparel store in Malaysia?

by Harun, Amran, Rashid, Umi Kartini, Chia, Tatilya Ching Mei, Mohd Kassim, Abdul Wahid, Tahajuddin, Sulaiman
Published 2018

What matters to Malaysian students retention: university image or external environment?

by Harun, Amran, Sulaiman, Melissa, Saupi, Norzaini, Md Yusoff, Rosman, Mohd Ali, Adi Syahid, Rashid, Umi Kartini
Published 2021

Talent management

by Ismail, Fadillah, Rashid, Umi Kartini, Ahmad, Zanariah, al Hosain, Adnan Ali Hassan, Mohd Rosli, Nur Amalina
Published 2019

Entrepreneurial intentions among technical students

by Rashid, Umi Kartini, Nik Mat, Nik Kamariah, Ma’rof, Rabiatul Adawiyah, Nasuredin, Juzaimi, Sanita, Fitriah, Mohamed Isa, Muhamad Faiz
Published 2012

Covid-19 and its impact on digital marketing

by Ahmad Effendi, Farah Adibah, Harun, Amran, Farradia, Yuary, Abdul Rashid, Umi Kartini, Abu Seman, Noor Aslinda, Hasim, Muhammad Asyraf
Published 2022