Does retail image affect attitude and repatronage intention of apparel store in Malaysia?

• Main Authors: Harun, Amran, Rashid, Umi Kartini, Chia, Tatilya Ching Mei, Mohd Kassim, Abdul Wahid, Tahajuddin, Sulaiman
• Format: Article
• Published: WSEAS (World Scientific and Engineering Academic Society) TRANSACTIONS 2018
• Subjects: HM Sociology; HF5001-6182 Business; HM1001-1281 Social psychology; HM1041-1101 Social perception. Social cognition Including perception of the self and others, prejudices, stereotype
• Online Access: http://eprints.uthm.edu.my/4941/
• Institution: Universiti Tun Hussein Onn Malaysia

Local apparel retailers in Malaysia are facing hard times to compete with the international companies and foreign brands. Thus, it is very crucial to understand how store image would influence Malaysian consumers’ store selection especially for the apparel retailers. The aim of this study is to exam...