The Albatross on New Product Innovations

بواسطة Shervani, Tasadduq, ZERRILLO, Philip Charles
منشور في 1997

The Integrated Networks Model: Explaining Resource Allocations in Networked Markets

بواسطة Frels, Judy K., Shervani, Tasadduq, SRIVASTAVA, Rajendra Kumar
منشور في 2003

Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing

بواسطة SRIVASTAVA, Rajendra Kumar, Shervani, Tasadduq A., Fahey, Liam
منشور في 1999

Market-Based Assets and Shareholder Value: A Framework for Analysis

بواسطة SRIVASTAVA, Rajendra Kumar, Shervani, Tasadduq A., Fahey, Liam
منشور في 1998

Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing

بواسطة SRIVASTAVA, Rajendra Kumar, Shervani, Tasadduq A., Fahey, Liam
منشور في 1999

The Integrated Networks Model: Explaining Resource Allocations in Network Markets

بواسطة Frels, Judy K., Shervani, Tasadduq, SRIVASTAVA, Rajendra Kumar
منشور في 2003