CUSTOMER PREFERENCE OF REMITTANCE SERVICE (CASE STUDY: BANK B)
This research found that the main factor for both customers is low bank commission. Bank's remittance fee rate is not competitive when compared with its competitor. Another factors that influence single customer are exchange rate, accessibility, brand image and how fast the transaction in other...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/11835 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | This research found that the main factor for both customers is low bank commission. Bank's remittance fee rate is not competitive when compared with its competitor. Another factors that influence single customer are exchange rate, accessibility, brand image and how fast the transaction in other hand for business customer the other factors that can influenced them are exchange rate, how fast the transaction, service and cooperation between bank and its company. Implementation of customer preference is making new variant of remittance service that can be fulfill customer wants. The difference for each type of customer service will be found in value added. |
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