CUSTOMER PREFERENCE OF REMITTANCE SERVICE (CASE STUDY: BANK B)

This research found that the main factor for both customers is low bank commission. Bank's remittance fee rate is not competitive when compared with its competitor. Another factors that influence single customer are exchange rate, accessibility, brand image and how fast the transaction in other...

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Main Author:	FINKA MIRANTY (NIM: 29106306), ANNISA
Format:	Theses
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/11835
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Institution:	Institut Teknologi Bandung
Language:	Indonesia

id	id-itb.:11835
spelling	id-itb.:118352017-09-27T15:30:36ZCUSTOMER PREFERENCE OF REMITTANCE SERVICE (CASE STUDY: BANK B) FINKA MIRANTY (NIM: 29106306), ANNISA Indonesia Theses INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/11835 This research found that the main factor for both customers is low bank commission. Bank's remittance fee rate is not competitive when compared with its competitor. Another factors that influence single customer are exchange rate, accessibility, brand image and how fast the transaction in other hand for business customer the other factors that can influenced them are exchange rate, how fast the transaction, service and cooperation between bank and its company. Implementation of customer preference is making new variant of remittance service that can be fulfill customer wants. The difference for each type of customer service will be found in value added. text
institution	Institut Teknologi Bandung
building	Institut Teknologi Bandung Library
continent	Asia
country	Indonesia Indonesia
content_provider	Institut Teknologi Bandung
collection	Digital ITB
language	Indonesia
description	This research found that the main factor for both customers is low bank commission. Bank's remittance fee rate is not competitive when compared with its competitor. Another factors that influence single customer are exchange rate, accessibility, brand image and how fast the transaction in other hand for business customer the other factors that can influenced them are exchange rate, how fast the transaction, service and cooperation between bank and its company. Implementation of customer preference is making new variant of remittance service that can be fulfill customer wants. The difference for each type of customer service will be found in value added.
format	Theses
author	FINKA MIRANTY (NIM: 29106306), ANNISA
spellingShingle	FINKA MIRANTY (NIM: 29106306), ANNISA CUSTOMER PREFERENCE OF REMITTANCE SERVICE (CASE STUDY: BANK B)
author_facet	FINKA MIRANTY (NIM: 29106306), ANNISA
author_sort	FINKA MIRANTY (NIM: 29106306), ANNISA
title	CUSTOMER PREFERENCE OF REMITTANCE SERVICE (CASE STUDY: BANK B)
title_short	CUSTOMER PREFERENCE OF REMITTANCE SERVICE (CASE STUDY: BANK B)
title_full	CUSTOMER PREFERENCE OF REMITTANCE SERVICE (CASE STUDY: BANK B)
title_fullStr	CUSTOMER PREFERENCE OF REMITTANCE SERVICE (CASE STUDY: BANK B)
title_full_unstemmed	CUSTOMER PREFERENCE OF REMITTANCE SERVICE (CASE STUDY: BANK B)
title_sort	customer preference of remittance service (case study: bank b)
url	https://digilib.itb.ac.id/gdl/view/11835
_version_	1820728328901885952

CUSTOMER PREFERENCE OF REMITTANCE SERVICE (CASE STUDY: BANK B)

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