CUSTOMER PREFERENCE OF REMITTANCE SERVICE (CASE STUDY: BANK B)
This research found that the main factor for both customers is low bank commission. Bank's remittance fee rate is not competitive when compared with its competitor. Another factors that influence single customer are exchange rate, accessibility, brand image and how fast the transaction in other...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/11835 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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