ANALYSIS BRAND EQUITY of XYZ AND RECOMMENDATION FOR FAMILY VEHICLE SEGMENT
This research was carried out produced the assessment of the consumer towards the make of the MPV vehicle and the improvement brand equity of XYZ with revitalisation strategy. The revitalisation strategy that was hoped for increased brand equity of XYZ by repositioning and the augmented product and...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/11942 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | This research was carried out produced the assessment of the consumer towards the make of the MPV vehicle and the improvement brand equity of XYZ with revitalisation strategy. The revitalisation strategy that was hoped for increased brand equity of XYZ by repositioning and the augmented product and service for family vehicle segment that could increase sales of XYZ.<p>The implementation of the revitalisation strategy involved the role and responsibility from the level of the management of the peak, socialisation efforts as well as his participation by all the staff and the employee AI-ISO. Revitalization strategy by repositioning and augmented product and service could give the opportunity for the company to get the better perception and be directed, especially XYZ make in MPV segment. |
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