ANALYSIS BRAND EQUITY of XYZ AND RECOMMENDATION FOR FAMILY VEHICLE SEGMENT
This research was carried out produced the assessment of the consumer towards the make of the MPV vehicle and the improvement brand equity of XYZ with revitalisation strategy. The revitalisation strategy that was hoped for increased brand equity of XYZ by repositioning and the augmented product and...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/11942 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |