ANALYSIS BRAND EQUITY of XYZ AND RECOMMENDATION FOR FAMILY VEHICLE SEGMENT

ANALYSIS BRAND EQUITY of XYZ AND RECOMMENDATION FOR FAMILY VEHICLE SEGMENT

This research was carried out produced the assessment of the consumer towards the make of the MPV vehicle and the improvement brand equity of XYZ with revitalisation strategy. The revitalisation strategy that was hoped for increased brand equity of XYZ by repositioning and the augmented product and...

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Main Author: KURNIAWATI (NIM: 29106402), CHRISTIANA
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/11942
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Institution: Institut Teknologi Bandung
Language: Indonesia
id id-itb.:11942
spelling id-itb.:119422017-09-27T15:30:35ZANALYSIS BRAND EQUITY of XYZ AND RECOMMENDATION FOR FAMILY VEHICLE SEGMENT KURNIAWATI (NIM: 29106402), CHRISTIANA Indonesia Theses INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/11942 This research was carried out produced the assessment of the consumer towards the make of the MPV vehicle and the improvement brand equity of XYZ with revitalisation strategy. The revitalisation strategy that was hoped for increased brand equity of XYZ by repositioning and the augmented product and service for family vehicle segment that could increase sales of XYZ.<p>The implementation of the revitalisation strategy involved the role and responsibility from the level of the management of the peak, socialisation efforts as well as his participation by all the staff and the employee AI-ISO. Revitalization strategy by repositioning and augmented product and service could give the opportunity for the company to get the better perception and be directed, especially XYZ make in MPV segment. text
institution Institut Teknologi Bandung
building Institut Teknologi Bandung Library
continent Asia
country Indonesia
Indonesia
content_provider Institut Teknologi Bandung
collection Digital ITB
language Indonesia
description This research was carried out produced the assessment of the consumer towards the make of the MPV vehicle and the improvement brand equity of XYZ with revitalisation strategy. The revitalisation strategy that was hoped for increased brand equity of XYZ by repositioning and the augmented product and service for family vehicle segment that could increase sales of XYZ.<p>The implementation of the revitalisation strategy involved the role and responsibility from the level of the management of the peak, socialisation efforts as well as his participation by all the staff and the employee AI-ISO. Revitalization strategy by repositioning and augmented product and service could give the opportunity for the company to get the better perception and be directed, especially XYZ make in MPV segment.
format Theses
author KURNIAWATI (NIM: 29106402), CHRISTIANA
spellingShingle KURNIAWATI (NIM: 29106402), CHRISTIANA
ANALYSIS BRAND EQUITY of XYZ AND RECOMMENDATION FOR FAMILY VEHICLE SEGMENT
author_facet KURNIAWATI (NIM: 29106402), CHRISTIANA
author_sort KURNIAWATI (NIM: 29106402), CHRISTIANA
title ANALYSIS BRAND EQUITY of XYZ AND RECOMMENDATION FOR FAMILY VEHICLE SEGMENT
title_short ANALYSIS BRAND EQUITY of XYZ AND RECOMMENDATION FOR FAMILY VEHICLE SEGMENT
title_full ANALYSIS BRAND EQUITY of XYZ AND RECOMMENDATION FOR FAMILY VEHICLE SEGMENT
title_fullStr ANALYSIS BRAND EQUITY of XYZ AND RECOMMENDATION FOR FAMILY VEHICLE SEGMENT
title_full_unstemmed ANALYSIS BRAND EQUITY of XYZ AND RECOMMENDATION FOR FAMILY VEHICLE SEGMENT
title_sort analysis brand equity of xyz and recommendation for family vehicle segment
url https://digilib.itb.ac.id/gdl/view/11942
_version_ 1820728362130210816

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