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This final project aims to analyze the effect of four Ps marketing mix; product, price, place, and promotion towards consumer purchase intention in ToiMoi store, The Mansion Kemang, Jakarta. ToiMoi is one of the famous stores in Jakarta that sells unique furniture designs and a wide range of complem...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/14028 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | This final project aims to analyze the effect of four Ps marketing mix; product, price, place, and promotion towards consumer purchase intention in ToiMoi store, The Mansion Kemang, Jakarta. ToiMoi is one of the famous stores in Jakarta that sells unique furniture designs and a wide range of complementary items such as pillows, lamps, bags, notes, photo frame, and many more. <br />
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All products were sold in stores are designed and produced by the ToiMoi. This causes the management must have more production and operational costs, that affected on product prices. In terms of promotions, ToiMoi not do a lot of promotional strategies like other stores. ToiMoi only rely on its own stores and word of mouth promotion. But, with the least media promotions and high product prices ToiMoi already success in customer loyalty. Therefore, the problems faced ToiMoi is how they are to be able to increase revenue ToiMoi store? |
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