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This final project aims to analyze the effect of four Ps marketing mix; product, price, place, and promotion towards consumer purchase intention in ToiMoi store, The Mansion Kemang, Jakarta. ToiMoi is one of the famous stores in Jakarta that sells unique furniture designs and a wide range of complem...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/14028 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |