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This final project aims to analyze the effect of four Ps marketing mix; product, price, place, and promotion towards consumer purchase intention in ToiMoi store, The Mansion Kemang, Jakarta. ToiMoi is one of the famous stores in Jakarta that sells unique furniture designs and a wide range of complem...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/14028 |
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| Institution: | Institut Teknologi Bandung |
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id-itb.:140282013-05-20T15:51:33Z#TITLE_ALTERNATIVE# AZZAHRA KARBALA (19009001) , AYU Indonesia Final Project INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/14028 This final project aims to analyze the effect of four Ps marketing mix; product, price, place, and promotion towards consumer purchase intention in ToiMoi store, The Mansion Kemang, Jakarta. ToiMoi is one of the famous stores in Jakarta that sells unique furniture designs and a wide range of complementary items such as pillows, lamps, bags, notes, photo frame, and many more. <br /> <br /> <br /> <br /> <br /> <br /> All products were sold in stores are designed and produced by the ToiMoi. This causes the management must have more production and operational costs, that affected on product prices. In terms of promotions, ToiMoi not do a lot of promotional strategies like other stores. ToiMoi only rely on its own stores and word of mouth promotion. But, with the least media promotions and high product prices ToiMoi already success in customer loyalty. Therefore, the problems faced ToiMoi is how they are to be able to increase revenue ToiMoi store? text |
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Indonesia Indonesia |
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Indonesia |
| description |
This final project aims to analyze the effect of four Ps marketing mix; product, price, place, and promotion towards consumer purchase intention in ToiMoi store, The Mansion Kemang, Jakarta. ToiMoi is one of the famous stores in Jakarta that sells unique furniture designs and a wide range of complementary items such as pillows, lamps, bags, notes, photo frame, and many more. <br />
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All products were sold in stores are designed and produced by the ToiMoi. This causes the management must have more production and operational costs, that affected on product prices. In terms of promotions, ToiMoi not do a lot of promotional strategies like other stores. ToiMoi only rely on its own stores and word of mouth promotion. But, with the least media promotions and high product prices ToiMoi already success in customer loyalty. Therefore, the problems faced ToiMoi is how they are to be able to increase revenue ToiMoi store? |
| format |
Final Project |
| author |
AZZAHRA KARBALA (19009001) , AYU |
| spellingShingle |
AZZAHRA KARBALA (19009001) , AYU #TITLE_ALTERNATIVE# |
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AZZAHRA KARBALA (19009001) , AYU |
| author_sort |
AZZAHRA KARBALA (19009001) , AYU |
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#TITLE_ALTERNATIVE# |
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#TITLE_ALTERNATIVE# |
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| url |
https://digilib.itb.ac.id/gdl/view/14028 |
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1820737100087033856 |