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Advertising is one of the marketing strategy that is very important for a company to increase the profits of an enterprise. Advertising can also be considered as an investment which is commandly called goodwill. In this final project, we discuss how the company determines the appropriate advertising...

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Main Author: FERGIE PANGGABEAN (NIM 10107073); Pembimbing : Dr. Agus Yodi Gunawan, RUTH
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/14466
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Institution: Institut Teknologi Bandung
Language: Indonesia
id id-itb.:14466
spelling id-itb.:144662017-09-27T11:43:01Z#TITLE_ALTERNATIVE# FERGIE PANGGABEAN (NIM 10107073); Pembimbing : Dr. Agus Yodi Gunawan, RUTH Indonesia Final Project INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/14466 Advertising is one of the marketing strategy that is very important for a company to increase the profits of an enterprise. Advertising can also be considered as an investment which is commandly called goodwill. In this final project, we discuss how the company determines the appropriate advertising policies by applying optimal control theory on one of the advertising model, so called the Nerlove-ArrowModel. Nerlove-Arrow model represents the effect of goodwill in improving corporate profits by finding a policy that being maximizing the objective function of the company. The discussion starts with the method of Pontryagin maximum principle, and then continue to the analysis of linear and nonlinear extension Nerlove-Arrow model. text
institution Institut Teknologi Bandung
building Institut Teknologi Bandung Library
continent Asia
country Indonesia
Indonesia
content_provider Institut Teknologi Bandung
collection Digital ITB
language Indonesia
description Advertising is one of the marketing strategy that is very important for a company to increase the profits of an enterprise. Advertising can also be considered as an investment which is commandly called goodwill. In this final project, we discuss how the company determines the appropriate advertising policies by applying optimal control theory on one of the advertising model, so called the Nerlove-ArrowModel. Nerlove-Arrow model represents the effect of goodwill in improving corporate profits by finding a policy that being maximizing the objective function of the company. The discussion starts with the method of Pontryagin maximum principle, and then continue to the analysis of linear and nonlinear extension Nerlove-Arrow model.
format Final Project
author FERGIE PANGGABEAN (NIM 10107073); Pembimbing : Dr. Agus Yodi Gunawan, RUTH
spellingShingle FERGIE PANGGABEAN (NIM 10107073); Pembimbing : Dr. Agus Yodi Gunawan, RUTH
#TITLE_ALTERNATIVE#
author_facet FERGIE PANGGABEAN (NIM 10107073); Pembimbing : Dr. Agus Yodi Gunawan, RUTH
author_sort FERGIE PANGGABEAN (NIM 10107073); Pembimbing : Dr. Agus Yodi Gunawan, RUTH
title #TITLE_ALTERNATIVE#
title_short #TITLE_ALTERNATIVE#
title_full #TITLE_ALTERNATIVE#
title_fullStr #TITLE_ALTERNATIVE#
title_full_unstemmed #TITLE_ALTERNATIVE#
title_sort #title_alternative#
url https://digilib.itb.ac.id/gdl/view/14466
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